Logo, GUI design, illustrations and promo materials for the game KeshUp
Game design: Goran Paulin, Kreativni odjel • 2015
KeshUp is an educational online game aimed at 13 to 18 years age group and it teaches the basics of entrepreneurship in the virtual environment of cities Rijeka and Ptuj. It's a Slovenian and Croatian joint project co-financed by the European Union.
Below is the illustration for the intro screens - it had to be functional for two types of screens.
The biggest (and therefore most fun) challenge for me was to draw elements for the people generator. We needed people for two types of situation - as profile pictures (mostly face) and as clients sitting in the office (face with a partial body). So I drew different types of faces, eyes, noses, mouths, hairstyles, glasses, beards as well as different types of clothes. All hair and clothing elements were drawn gray so the final would be randomly colored from the chosen color palette. That way we had numerous combinations of different business people.
The main scene for the game is the office. We had to create three different offices (poor one, middle one and the luxurious one) - each with different items positioned at the same places because most of the items on the scene are clickable. So we have three different tables, three types of doors, computers, shelves, seats, papers - even the windows and floors are different.
City in the background is Rijeka or Ptuj, dependent on the selection at the beginning of the game.
City in the background is Rijeka or Ptuj, dependent on the selection at the beginning of the game.
The final scene was then additionally colored, depending on the season - if your game takes place in the spring, the colors will be vivid, in the summer the colors will be warm, for the autumn we had orange saturated colors and for the winter the colors were cold and bluish. On the top of that, we randomly had rainy days which colored the scene in gray.
Below is the example of a rainy day in June.
The management of the company could be practiced through 5 possible activities, and for each of them a series of illustrations were made that served to better understanding all the obligations that an entrepreneur has to do in order for the company to operate and survive.
Through the game, different screens are used, below are shown some of them. Every one of them has similar look and similar design rules, but they differentiate regarding the type and amount of data needed.
Here are some promo items we made for the game.
The game was recognized at the global level by the MEDEA Awards as one of the eleven best projects of its kind in the world among the competition of two hundred applicants.